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CONGRATULATIONS! You really know your stuff. The staff at Massbridges Consulting bows in reverence.
Don’t worry, Digital Marketing is hard, let’s discuss your needs.
#1. How frequently should you update your website?
Google search rankings are partly based on fresh content. For most companies daily is a bit much (unless you are a news agency) but weekly is a good habit to get into.
#2. How often should I check and update my SEO Keywords?
Once you are certain that you have a strong keyword strategy checking every 3 – 6 months should suffice to keep your keywords fresh.
#3. Paid searches will give you the highest search ranking
You should always start off with a strong organic search strategy. Once you have that you can boost your search rankings with paid search.
#4. What is the best social media platform for my business?
The most important thing is understanding your customers behavior and targeting the social media platform that keeps your brand in front of them.
#5. How often should my business post on social media?
The experts say Intra-daily for most platforms and daily for LinkedIn. I know that sounds impossible which is why it’s so important to choose the right social media channel for your business and then committing to a communication strategy
#6. Is researching a competitors keywords strategy a waste of time?
Competitive analysis is a necessary part of any thorough digital marketing strategy.
#7. How much of your customers buying journey is spent on-line?
The internet has made it easier for companies to research your products and services online. This is why your website is so vital to your business.